I'm an experienced casting producer with a decade of expertise under my belt. I have a knack for unearthing remarkable stories and unique profiles, no matter how niche they may be. I achieve this through a combination of social media scouting, news article research and street casting.

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I have collaborated on projects for renowned production companies like Caviar, Somesuch, Studio Lambert, RSA Films, among others, working with beloved brands such as Dove, Nike, Adidas, EE and Xbox, to mention a few.

In addition to working with "real people”, I'm equally savvy in using Spotlight and similar platforms to find actors and performers as well as uncovering new talents on social media and digital creators. I have a proven track record of strategy planning with data-driven research of creators, facilitating effective communication between creatives and creators, and ensuring adherence to guidelines and deadlines.